Ours Privacy Raises $15M Series A to Accelerate Its Privacy-First Growth Marketing and Data Infrastructure Platform for Healthcare

Ours Privacy, a HIPAA-compliant customer data platform designed specifically for healthcare marketers, has successfully raised $15 million in a Series A funding round. The funding, which was announced on August 19, 2026, was led by Lightbank and Health Velocity Capital, with participation from existing investors including Rock Health, Lakehouse, TMV, Switch Ventures, and Starfire Ventures. This capital infusion is aimed at enhancing Ours Privacy's marketing and data infrastructure to better serve the unique needs of healthcare organizations navigating stringent data regulations.

Founded in 2024 by Jessica Holton, Adam Putterman, and Tyler Zey, Ours Privacy emerged from the founders' personal experiences in the telehealth sector, where they faced challenges in maintaining compliance while executing effective marketing strategies. The platform offers a comprehensive suite of tools that allow healthcare marketers to prioritize patient privacy without sacrificing campaign effectiveness. As healthcare marketers have increasingly turned to Ours Privacy, the platform has gained traction, serving over 200 organizations ranging from large healthcare systems to emerging digital health startups.

The necessity for a privacy-first marketing solution has become more pressing as regulatory scrutiny within the healthcare sector has intensified. In 2022, the Office for Civil Rights clarified the requirements surrounding the disclosure of protected health information, leading to heightened enforcement and the introduction of additional state-level privacy laws. These developments have forced many healthcare marketers to abandon traditional tracking technologies, resulting in a loss of visibility into campaign performance and the patient journey. Ours Privacy addresses these challenges by providing a compliant infrastructure that integrates data from multiple sources while filtering out sensitive information before it reaches ad platforms or analytics tools.

The strategic rationale behind this funding round is clear: as healthcare organizations increasingly recognize the importance of compliance as a foundational element of their marketing strategies, Ours Privacy is positioned to become a critical player in the sector. The platform's ability to deliver advanced analytics, A/B testing, and consent management within a single system allows healthcare marketers to operate effectively in a landscape where privacy concerns are paramount. Investors have expressed confidence in Ours Privacy's potential to redefine the marketing infrastructure for healthcare, viewing it as a necessary evolution in a sector with unique regulatory challenges.

Looking ahead, the successful completion of this Series A funding round signals a broader trend in the healthcare sector towards prioritizing patient privacy as a core component of marketing strategies. As organizations continue to navigate the complexities of compliance, the demand for innovative solutions like Ours Privacy is expected to grow. The funding will enable Ours Privacy to expand its platform capabilities and reach, further solidifying its role as a backbone for modern healthcare marketing. This evolution underscores the increasing recognition that effective marketing in healthcare must align with stringent regulatory requirements, ultimately benefiting both organizations and the patients they serve.