SBI Growth Advisory Secures Strategic Investment from Bow River Capital to Establish Growth Intelligence as the New Standard for Go-to-Market Performance

SBI Growth Advisory, a prominent player in the B2B consulting sector, has secured a strategic investment from Bow River Capital, a Denver-based private alternative asset manager. The transaction, announced on May 26, 2026, marks a significant milestone for SBI as it embarks on a new growth phase aimed at enhancing its talent, technology, and proprietary platform, Wayforge. The specific financial details of the investment remain undisclosed.

SBI has established itself as a leading go-to-market advisory firm over the past two decades, leveraging proprietary go-to-market (GTM) benchmark data and hands-on advisory expertise to drive measurable revenue results for its clients. The firm has successfully delivered over $5 billion in revenue impact for more than 500 companies, showcasing its ability to connect data-driven insights with actionable strategies. This investment from Bow River Capital is poised to further bolster SBI's capabilities, particularly through the expansion of its Wayforge platform, which integrates data, expertise, and execution to provide commercial leaders with the clarity needed to implement effective growth strategies.

The strategic rationale behind Bow River Capital's investment lies in the growing demand for effective revenue measurement standards among private equity firms, portfolio companies, and corporate entities. As noted by Greg Hiatrides, Managing Director at Bow River Capital, the investment reflects a conviction that companies increasingly require precise and actionable insights to evaluate their growth plans and GTM operations. This aligns with SBI's mission to bridge the gap between strategic planning and on-the-ground results, a need that has become more pronounced in today's competitive landscape.

SBI's leadership team, led by Founder and Executive Chairman Matt Sharrers, will continue to guide the firm through its next chapter of growth and potential mergers and acquisitions. The firm has a history of strategic acquisitions, including Sales Readiness Group, Carabiner, Daydream, and Brevet, which have enhanced its service offerings and market position. The partnership with Bow River Capital is expected to accelerate SBI's organic growth initiatives while providing the resources necessary to further develop its proprietary tools and methodologies.

Looking ahead, the investment signifies a broader trend in the consulting sector where firms are increasingly seeking to leverage data and technology to drive growth. As B2B companies navigate complex market dynamics, the demand for sophisticated advisory services that can translate data into actionable strategies is likely to rise. The partnership between SBI and Bow River Capital positions both firms to capitalize on these trends, reinforcing their commitment to delivering value in an evolving marketplace.