Franchise Equity Partners Acquires Bravo Fit, Planet Fitness' Australian Franchisee

Franchise Equity Partners (FEP) has acquired Bravo Fit, the Australian franchisee of Planet Fitness, in a transaction that marks FEP's first investment in an Australian-based business. The deal, announced on July 20, 2026, involves an undisclosed amount and signifies a strategic move to enhance Bravo Fit's operational capabilities and accelerate its expansion across Australia. Bravo Fit currently operates 32 Planet Fitness clubs and holds exclusive development rights for up to 100 additional locations throughout the country.

Bravo Fit has played a critical role in establishing the Planet Fitness brand in Australia, promoting its Judgement Free® model since entering the market seven years ago. The acquisition by FEP is expected to provide Bravo Fit with the necessary capital to support its growth initiatives and improve the member experience, while maintaining the operational standards that have contributed to its success. The management team at Bravo Fit will continue to lead the business, ensuring continuity and a focus on the brand's core values.

The fitness sector in Australia has experienced significant growth, driven by increasing consumer awareness of health and wellness. With a strong demand for affordable fitness options, Planet Fitness has successfully positioned itself as a leader in this market. The acquisition by FEP aligns with its strategy of partnering with proven operators in high-quality franchise systems. FEP's previous experience as a minority partner in a U.S.-based franchise group provides a solid foundation for supporting Bravo Fit's expansion efforts.

FEP's investment strategy focuses on providing flexible capital to franchise businesses, facilitating growth and operational improvements. The addition of Bravo Fit to its portfolio not only diversifies FEP's international investments but also enhances its presence in the thriving fitness sector. The expertise that FEP brings to the table is expected to help Bravo Fit scale its operations effectively, thereby increasing the number of Planet Fitness locations available to Australian consumers.

The broader implications of this acquisition reflect a growing trend of private equity firms investing in franchise models that demonstrate resilience and growth potential. As the fitness industry continues to evolve, partnerships like that of FEP and Bravo Fit may set a precedent for future transactions, particularly in markets that are increasingly prioritizing accessible and affordable fitness options. The outlook for Bravo Fit appears promising, as it seeks to leverage FEP's resources to expand its footprint and enhance its service offerings in the competitive Australian fitness landscape.