INFINITE Accelerates International Growth with Acquisition of UK Consultancy Greentarget UK

International communications and reputation management firm Infinite has announced its acquisition of Greentarget UK (GT), a leading specialist in financial and professional services communications, for an undisclosed amount. The deal, finalized on June 23, 2026, significantly enhances Infinite's presence in London, more than doubling its footprint in the city and establishing a robust transatlantic platform aimed at serving clients in the financial and professional services sectors.

Founded in 2006 and headquartered in the City of London, Greentarget UK has built a reputation for its expertise in international financial markets. The agency employs a multilingual team that provides strategic communications services to a diverse range of clients, including banking, investment management, hedge funds, fintech, and professional services. The acquisition allows Infinite to leverage GT's specialized knowledge and client relationships, further solidifying its capabilities in a competitive market.

The strategic rationale behind this acquisition is underscored by Infinite's recent purchase of Dukas Linden Public Relations (DLPR) in New York, which also focuses on financial services. Together, these acquisitions position Infinite as a premier transatlantic strategic communications platform, enhancing its ability to meet the evolving needs of sophisticated clients across the US, UK, and broader European markets. Jeff Watt, GT's Managing Director, will join Infinite's management team to lead European operations, signaling a commitment to integrating GT's expertise into Infinite's broader service offerings.

The combined entity will consist of over 120 consultants spread across key markets, including London, New York, San Francisco, Chicago, Los Angeles, Boston, and Washington, D.C. This expansion reflects Infinite's disciplined growth strategy, which emphasizes both organic development and strategic acquisitions to enhance its service capabilities in financial and professional services. The integration of GT and DLPR will enable Infinite to deliver comprehensive solutions in media relations, crisis communications, digital strategy, and more, catering to the increasing demand for coordinated cross-border agency services.

Looking ahead, this acquisition is indicative of broader trends within the communications sector, particularly the growing importance of specialized agencies that can navigate the complexities of financial and professional services. As firms seek to enhance their global reach and operational efficiency, the establishment of a fully integrated agency like Infinite is likely to resonate well with clients looking for seamless, transatlantic communications support. The deal not only strengthens Infinite's market position but also signals a robust outlook for strategic M&A activity within the communications sector as firms continue to adapt to an increasingly interconnected global landscape.