Ferrari of Denver has been sold by Lithia Motors to Jason Pittack, CEO of the Woodhouse Auto Family, for an undisclosed amount. The transaction was completed on May 28, 2026, and was facilitated by Pinnacle Mergers & Acquisitions, which represented Lithia Motors in the deal. Under Pittack's ownership, Ferrari of Denver will continue to operate under its established brand identity.
Ferrari of Denver is a premium automotive dealership located in Denver, Colorado, specializing in luxury vehicles from the iconic Italian manufacturer Ferrari. The acquisition by Pittack, who has a proven track record in the automotive sector, particularly with luxury brands, is expected to enhance the dealership's market position. Pittack's Woodhouse Auto Family has a history of successful dealership operations, which may provide strategic advantages in leveraging brand loyalty and customer relationships within the luxury automotive market.
This transaction marks Pinnacle Mergers & Acquisitions' second completed deal with Lithia Motors in 2026, following the earlier sale of Toyota of Gallatin in Metro Nashville. Pinnacle has cultivated a strong relationship with Lithia Motors over the past three decades, assisting in numerous transactions as both a buyer and seller. The firm’s expertise in the premium and luxury dealership market is underscored by its successful representation of both Lithia Motors and Pittack in this transaction, highlighting its role as a trusted advisor in high-profile dealership sales.
The broader automotive market, particularly the luxury segment, continues to show resilience amid changing consumer preferences and economic conditions. The acquisition of Ferrari of Denver by Pittack signals ongoing interest and investment in premium automotive brands, suggesting that the luxury vehicle market remains attractive to investors. As automotive dealerships adapt to evolving market dynamics, strategic acquisitions like this one may play a critical role in enhancing operational efficiencies and expanding market reach for established players in the sector.
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