WPS Announces Acquisition of Mavida Health, Expanding Digital Mental Health Capabilities for Women and Families

WPS, A Health Solutions Company, has announced its acquisition of Mavida Health, a digital mental health platform dedicated to providing clinical care and community support for women and families navigating reproductive health challenges. The deal, which was disclosed on June 16, 2026, involves an undisclosed amount and marks a strategic move for WPS to expand its footprint in the digital healthcare sector.

Mavida Health, founded in 2023 by reproductive psychiatrist Dr. Sarah Oreck and health tech leader Emma Sugerman, specializes in mental health support for women experiencing significant life transitions, including conditions such as Polyendocrine Metabolic Ovarian Syndrome (PMOS) and Premenstrual Dysphoric Disorder (PMDD). The company offers a range of services, including individual, group, and couples therapy, as well as medication management. Currently operational in California, New York, New Jersey, and Texas, Mavida plans to extend its reach into additional states, thereby enhancing its service delivery to a broader audience.

The acquisition aligns with WPS's strategic vision to diversify its revenue streams and enhance its service offerings. WPS President & CEO Wendy Perkins emphasized the importance of this acquisition in expanding the organization's impact and capabilities in response to the growing demand for mental health services tailored to women. The integration of Mavida Health into WPS's portfolio is expected to strengthen the overall healthcare solutions provided by the company, particularly in addressing the unique mental health needs of women throughout various reproductive stages.

Mavida Health will continue to operate independently under its current leadership, with Rochelle Myers, Chief Growth Officer of WPS, stepping in as President of Mavida Health. This structure is designed to maintain Mavida's mission-driven approach while leveraging WPS's resources for growth. The acquisition is seen as a foundational step in WPS's broader strategy to invest in high-impact businesses that complement its core health insurance operations.

The healthcare sector is witnessing an increasing focus on digital solutions, particularly in mental health, as the demand for accessible and specialized care continues to rise. WPS's acquisition of Mavida Health reflects a growing trend among healthcare providers to integrate digital health platforms into their service offerings. This move not only positions WPS to better serve its members but also underscores the importance of addressing women's mental health issues, which have historically been overlooked. As WPS evaluates further investments and acquisitions, the implications of this transaction may signal a shift towards a more comprehensive approach to women's health within the broader healthcare landscape.