Strivve Secures Chartway Ventures as Lead Investor in Final, CUSO-Backed Capital Raise

Strivve, Inc., a fintech innovator focused on enhancing digital payments, has announced Chartway Ventures as the lead investor in its expected final capital raise. The investment, which also includes participation from Velera and Reseda Group, aims to support Strivve's expansion of its card-on-file placement services across a broader range of issuers and online merchant destinations. The deal, announced on July 30, 2026, comes as the company continues to solidify its position in a rapidly evolving fintech landscape.

Strivve operates through its Credit Union Service Organization (CUSO) subsidiary, Strivve CUSO LLC, and has developed a technology platform designed to streamline the card placement process for financial institutions. The company’s Top of Wallet® platform and CardLinks™ technology automate the placement of payment cards at e-commerce and bill-payment sites, ensuring that cardholders can engage with their finances seamlessly. With over 200 live issuer customers and agreements covering nearly 100 million payment card accounts, Strivve has demonstrated a strong market presence, achieving card placement success rates as high as 96%.

The strategic rationale behind this investment is clear: as consumer reliance on stored payment methods continues to grow, financial institutions must ensure they secure the primary payment position for their cards. According to Visa, the percentage of guest checkouts, where shoppers manually enter card details, has significantly declined, indicating a shift towards stored payment methods. This trend underscores the importance of Strivve's offerings, which allow issuers to maintain their competitive edge in a market where convenience is paramount.

The backing from Chartway Ventures, along with Velera and Reseda Group, reflects a deliberate approach to funding that prioritizes sustainable growth over traditional venture capital models. Co-founders David Pool and Chris Hopen have emphasized their commitment to building a business that thrives outside the typical VC treadmill, focusing instead on long-term value creation for their clients and the broader credit union ecosystem. This investment not only enhances Strivve's capabilities but also aligns with the strategic goals of its investors, who are keen on fostering innovation within the financial services sector.

As the fintech industry continues to evolve, Strivve's latest funding round signals a growing recognition of the importance of seamless digital payment solutions. The investment positions Strivve to capitalize on the increasing demand for card-on-file services, enabling financial institutions to better serve their customers in an increasingly digital marketplace. The broader implications of this transaction highlight a shift in how financial technology firms are funded and operated, suggesting a trend towards more sustainable, long-term investment strategies in the fintech sector.