Cetera Acquires Marmo Financial Group, Expanding Its National Employee-Advisor RIA

Cetera Financial Group, Inc. has announced the acquisition of the assets of Marmo Financial Group, a Tennessee-based independent registered investment adviser (RIA) managing approximately $300 million in assets under management (AUM). The transaction, which took place on June 25, 2026, will see founder Scott Marmo and his team transition to Cetera as W-2 employees, allowing them to continue operating from their existing Johnson City office while expanding Cetera's presence in Tennessee.

Marmo Financial Group, with a client base of around 620 individuals, has demonstrated significant organic growth, achieving double-digit rates as a fully independent firm. This acquisition aligns with Cetera's strategy to enhance its service offerings and expand its geographical reach. Cetera Planning Partners, which integrates multiple Cetera entities, will provide Marmo and his team with a comprehensive suite of financial planning capabilities, including estate planning, legal support, and tax strategy services, all under one roof. This move is expected to enhance the client experience and address the evolving needs of investors.

The decision to partner with Cetera was influenced by the firm's strong culture and its commitment to advisor support. Marmo emphasized the importance of cultural alignment over financial incentives, noting that the partnership would allow him to offload compliance and operational responsibilities, thereby enabling him to focus more on client relationships. This strategic decision reflects broader trends in the RIA sector, where firms are increasingly seeking partners that can provide scalability and integrated services amid growing industry consolidation.

The acquisition also highlights the ongoing evolution within the financial advisory landscape, where technology advancements and the complexity of client needs are driving firms to seek larger platforms. As the RIA market continues to consolidate, firms like Cetera are positioning themselves to capitalize on these dynamics by offering a robust support system for advisors. The integration of Marmo Financial Group into Cetera is expected to enhance the overall value proposition for clients, providing access to a more extensive range of services and expertise.

Looking ahead, the acquisition of Marmo Financial Group underscores Cetera's commitment to expanding its national footprint while enhancing its service capabilities. As more independent advisors consider strategic partnerships, Cetera's model of blending modern technology with a community-driven culture may serve as a compelling option for firms seeking growth and sustainability in a competitive market. The transaction not only strengthens Cetera's position in Tennessee but also reflects the broader trend of consolidation in the financial advisory sector, which is likely to continue as firms adapt to changing client demands and market conditions.