OffPlan Announces $2.5 Million Seed Financing to Expand Membership-Based Primary Care Platform Across Multiple States

OffPlan, a healthcare technology company focused on transforming primary care access, has successfully raised $2.5 million in a seed funding round. The announcement was made on June 17, 2026, and the funds will be utilized to support the company’s expansion efforts across multiple states, with an initial focus on Florida and Virginia. This capital injection is expected to accelerate platform development, enhance physician partnerships, and bolster market entry strategies as OffPlan aims to redefine the primary care landscape.

Founded to address the rising costs and inefficiencies associated with traditional healthcare models, OffPlan offers a membership-based primary care platform that seeks to simplify healthcare access for both employers and employees. The company’s approach is centered around direct primary care memberships, transparent pricing for specialty services, and a strategy to reduce reliance on conventional insurance systems. By targeting the structural issues in healthcare, OffPlan aims to provide a more rational and patient-centered model that prioritizes accessibility and affordability.

The leadership team at OffPlan brings extensive experience in healthcare and technology. Co-Founder and CEO Greg Rable has a track record of successful ventures, having previously founded and exited companies in the financial technology and healthcare sectors. His insights into the burdens placed on employers and employees by escalating healthcare costs have shaped OffPlan's mission. Co-Founder and Chief Commercial Officer Omar Fernandez adds over 25 years of healthcare industry experience, emphasizing the need for a new operating model that enhances physician autonomy and improves patient access.

The healthcare sector is currently experiencing significant shifts as companies like OffPlan challenge traditional insurance frameworks. With approximately 80% of healthcare utilization attributed to routine and predictable care, OffPlan’s model seeks to manage these needs outside the conventional insurance paradigm. By offering same-day or next-day appointments, longer consultation times, and virtual care options, OffPlan is positioned to deliver improved patient outcomes while reducing administrative burdens for healthcare providers.

As OffPlan prepares for its initial market launches and subsequent nationwide expansion, the implications for the broader healthcare market are noteworthy. With a growing emphasis on cost containment and efficiency, OffPlan's innovative approach could influence how employers and employees engage with healthcare services. The success of this funding round not only underscores investor confidence in OffPlan’s vision but also highlights a broader trend towards alternative healthcare delivery models that prioritize patient experience and affordability in an increasingly complex healthcare environment.