Fullstory acquires Usetiful, turning digital insights into decisive actions

Fullstory, a leading behavioral data company, announced its acquisition of Usetiful, a top-rated digital adoption platform known for deploying guides and surveys in applications. The acquisition extends Fullstory’s capabilities into the real-time delivery of personalized experiences that drive business outcomes, including greater feature adoption, higher user engagement, and improved conversion rates. “With Usetiful, we’re closing the loop by turning behavioral understanding into high-impact actions that guide, delight, and convert,” said Scott Voigt, Fullstory CEO. The combined offering enables customer-facing product teams to deploy in-app guides to help customers complete purchases or key workflows, and supports real-time, personalized assistance when high-value customers show signs of frustration. The acquisition combines Fullstory’s behavioral data platform with Usetiful’s engagement tools to create a complete solution for building better digital experiences.